Saturday, 14 February 2009

LOVE magazine


In case you haven't been following the hype, LOVE is Katie Grand's much awaited new magazine, which is published by Condé Nast, and which will be available to buy in about five day's time, although there were special preview copies at Dover Street Market today (we dashed off and got there barely an hour after the store had opened, and by then there were only about two copies left..)

Katie Grand is BIG in fashion: she's done styling and consultancy work for brands like Prada, Giles (Deacon), Loewe, and Louis Vuitton, and she used to edit the super-cool fashion bible that was POP magazine. Since POP is now defunct, LOVE is in many ways its replacement, so naturally we were super-excited..

Without spoiling all the fun, here are a few of the spreads:

(look away now if you want the first edition of LOVE to be a total surprise)

Naked Beth Ditto was certainly a bold choice for the cover (personally we find it a bit much..), but we like the fact that Katie Grand specifically wanted to eschew heavily airbrushed 'perfect' celebrities for the issue ("My love affair with the perfect woman was over"), and instead focus on more 'real' characters (Pixie Geldof's unwelcome appearance notwithstanding). Indeed, she may well be pioneering a greater shift that we expect might appear elsewhere too, as the recession bites harder and people no longer want to be additionally tormented by unrealistic beauty ideals.

Super-hot supermodel, Adriana Lima, as Amy Winehouse.. we Love!

There are lots of things we love about LOVE (not least their love for walnuts): we love the fact that it doesn't take itself too seriously, we love love Agyness as the Queen, we love the photography, the layout, the fact that it's FUN.. our only slight criticism is that there are perhaps a few too many celebs and not quite enough editorial fashion (at least to please major fashion obsessives like ourselves), but still it is marketed as a fame and fashion magazine, and they probably wanted the first issue to go off with a bang with lots of famous people, so perhaps in future the fashion/celebrity ratio will be more balanced. Regardless, we think it's a great new magazine which you should look out for soon.

PS. We have to hurry back to the work we agreed to do today, but if you have more time on your hands you can read all about Katie Grand here. "[in her house] Upstairs, one room is devoted to shoes and handbags.. Then there is the clothes room, which contains 10 rails, tightly hung with at least 500 garments, arranged in alphabetical order, A for Alaia, B for Balenciaga, C for Chanel.." 'Nuff said!

15 comments:

  1. Agness looks great! I love it!

    http://iflookscouldkill09.blogspot.com/

    ReplyDelete
  2. i was at the launch today too, was great :)

    didn't get a mag though!

    www.balmainbazaar.blogspot.com

    ReplyDelete
  3. Oh wow, can't wait to get my hands on a copy, especially now I've seen the scans..

    ReplyDelete
  4. Is Pop defunct then? I kinda feel like it won't come back but is that official? Because if it is I'll start flogging my back issues on Ebay now - I need the £££.

    I went to DSM this arvo although I kinda knew there would be no mags left. It was a proper fashion luvvie fest though, I saw Bella Freud, Fran thingy from iD/Love (I *think* it was her), Sarah Leon/Select and the posh American one from UK Harpers Bazaar all within half an hour. The mag looks nice enough but nothing I haven't seen before. Will still buy it tho.

    ReplyDelete
  5. What a lack of glamour this magazine has but at least the pictures look well done, shame the ideas for them are so... cheap?

    ReplyDelete
  6. Pixie Geldof, Beth Ditto doing the same thing she did for the NME two years ago, Vivienne Westwood (who also made the launch of the other Geldof's Disappear Here), Agyness...

    Love seems a little over-familiar.

    ReplyDelete
  7. It's possible POP's publishers, Bauer, might revive it from Autumn/Winter 2009 season onwards, but obviously without Katie Grand and her team, who all moved to Conde Nast, it wouldn't be the same - and with the current economic state and falling advertising revenues they might just find it easier to leave it.

    ReplyDelete
  8. say what you want about aggy but she still holds a special place in my heart.

    ReplyDelete
  9. Oh that Winehouse number... who was first? Isabeli? hm.

    I really like it, I love the cover, it was so fresh and daring! But it's not my kind of fashmag. I'm more on the soft, highly scenographical, easy artsy side of fashion and style.

    ReplyDelete
  10. i finally got a hold of it. i love the cover too and i loved finding out what everyone's favorite love songs are... it was a nice touch. raquel zimmerman is stunning! as is liberty. i saw a commenter talking about how hot her brother is. he really is: www.myspace.com/jgvellum

    ReplyDelete
  11. Lookin good!could i get anywhere now?

    ReplyDelete
  12. I hope you write more on this subject! I found this much informative, as to what I was exactly searching for. Thanks for such post and keep it up. Thanks for sharing such inspiring experience with us. Great blog, congrats! Bollywood replica outfits for men

    ReplyDelete