Saturday, 14 February 2009
In case you haven't been following the hype, LOVE is Katie Grand's much awaited new magazine, which is published by Condé Nast, and which will be available to buy in about five day's time, although there were special preview copies at Dover Street Market today (we dashed off and got there barely an hour after the store had opened, and by then there were only about two copies left..)
Katie Grand is BIG in fashion: she's done styling and consultancy work for brands like Prada, Giles (Deacon), Loewe, and Louis Vuitton, and she used to edit the super-cool fashion bible that was POP magazine. Since POP is now defunct, LOVE is in many ways its replacement, so naturally we were super-excited..
Without spoiling all the fun, here are a few of the spreads:
(look away now if you want the first edition of LOVE to be a total surprise)
Naked Beth Ditto was certainly a bold choice for the cover (personally we find it a bit much..), but we like the fact that Katie Grand specifically wanted to eschew heavily airbrushed 'perfect' celebrities for the issue ("My love affair with the perfect woman was over"), and instead focus on more 'real' characters (Pixie Geldof's unwelcome appearance notwithstanding). Indeed, she may well be pioneering a greater shift that we expect might appear elsewhere too, as the recession bites harder and people no longer want to be additionally tormented by unrealistic beauty ideals.
Super-hot supermodel, Adriana Lima, as Amy Winehouse.. we Love!
There are lots of things we love about LOVE (not least their love for walnuts): we love the fact that it doesn't take itself too seriously, we love love Agyness as the Queen, we love the photography, the layout, the fact that it's FUN.. our only slight criticism is that there are perhaps a few too many celebs and not quite enough editorial fashion (at least to please major fashion obsessives like ourselves), but still it is marketed as a fame and fashion magazine, and they probably wanted the first issue to go off with a bang with lots of famous people, so perhaps in future the fashion/celebrity ratio will be more balanced. Regardless, we think it's a great new magazine which you should look out for soon.
PS. We have to hurry back to the work we agreed to do today, but if you have more time on your hands you can read all about Katie Grand here. "[in her house] Upstairs, one room is devoted to shoes and handbags.. Then there is the clothes room, which contains 10 rails, tightly hung with at least 500 garments, arranged in alphabetical order, A for Alaia, B for Balenciaga, C for Chanel.." 'Nuff said!