Obscure Magazine of the Month

HE from Copenhagen, he-magazine.com

We picked up this baby in Selfridges for £4.95 and we rather like it. It’s got a refreshingly simple layout with full page shots on white backgrounds, an interesting Pac-Man-ish font going on (way before Giles Deacon got in there with his Pac-Man inspired summer 2009 show !) and an interview with Dries Van Noten. Plus it’s quite unique in being a magazine devoted almost entirely to men’s fashion, without being padded out with lots of lifestyle features.